Without re-inventing the wheel while still re-purposing the post topic – the issue of “fast” fashion has never stopped. The awareness level has gained slightly and here I am still looking towards the every day millennial for hope. I’m also a victim of this so called “fast” fashion. I feel I live in a world where a person gets judged wearing the same clothing item 3x+ a week and where I don’t feel I make enough money to buy that $200 sourced responsibly sweater (in 3 different colours so that I don’t have to re-wear something 3 times a week and feel forever judged).
The mindset and living style is a difficult thing to change, especially for those who have children/family. I grew up in these conditions – to see this change and to live/breathe in it. Have I stopped? No. Have I slowed down to practice what i’m preaching? Yes. It’s hard being a teen; let alone a working woman, who always feels that “what you wear represents a portion of who you are/achieve to be”. You want to be the cool kid or the person who always looks well put together. I’m no fashionista but i’m also learning the usage of “key” clothing items in my closet and working my way with those “standard” pieces (i.e. the one black blazer or the grey/black pants). I slowly worked my way from buying big brand names (or no names) to pieces where I know the material is of good quality and/or if the company is sourcing responsibly.
The following is the clip from John Oliver’s Show on Fashion:
What I got from it, despite the target of GAP, is that businesses are struggling to manage their own factories properly because of all the hidden sub-contracting occurring behind their backs. Yes – they are wrong to include illegal labour contracting (repeatedly) and yes – wrong again on not knowing where their products are actually coming from BUT the supply chain has gotten insanely large/out of control.
With new clothing pieces coming in daily, new lines changing every season and lastly the CHEAP CHEAP prices…we, as consumers, are surely far removed and desensitized. What needs to happen is the act of thinking more (yes – that’s all). Just think about whether you need another pair of those $10 shorts (while still having 5 pairs in the closet). Think about what makes it so cheap? How is the company profiting from this single purchase when you possibly make more than $10 an hour. Overseas labour is cheaper than here surely but who are we to dictate how much money they (over there) need to survive as well. Let’s continue the movement of “slow” fashion (The consciousness and act of not needing to change/buy based on seasonality and maintaining it at a sustainable rate) – more info at Slow Fashioned. You can help with your single “one off” cheap purchases by stopping to think about it. You won’t be able to see it nor feel it. Trust me it’s there – you helping by the single thought, which hopefully leads to the act of choosing better for yourself.
To Ponder on: Why was your last clothing purchase? Did you need it? Was it cheap? Did everyone just have to have it or…it was actually a well thought out decision?
Photo Source: BBC News UK — Life Cycle of a Fashion Cycle