Scorecards – Rating the Qualitative

What does the perfect scorecard for a company or product entail? Where do the gaps occur? What would the purpose of it be? Shine some light for us @ethisphere !

Previously, we spoke about how the lack of transparency are some issues for companies. IF majority of the rating systems out there obtain information in what is readily available for the public, it seems rather unfair. On one hand, you have the company dealing with internal politics for what should/should not be shared. On the other hand, you have companies who want consumers to know (at any given risk or being highly confident) to what, how and where they conduct business.

In addition, if we were to judge the amount of media a company gets targeted (i.e. Nestle and their recent exposure of child labour in the chocolate industry), it, also, is unfair. The media has the ability to control what the public knows and can alter the way we think (being convinced to take a side). The amount of negative media should not dictate whether a company is good or not (dependent if they are taking measures to address issues already – a risk to being transparent). I digress and shall move into what should be looked at before making accusations whether a company/product is good or not.

What is important to document in an ethical company/product scorecard?

  • The industry
  • Forms of advocacy
  • Transparency (internal vs. external)
  • Actions taken
  • Methods of mitigation in correlation to environmental impact
  • Overall measurement of change

The Good Shopping Guide provides a good use of how it can enhance a company:


Sample table from: The Good Shopping Guide

Another example  of a simple scorecard for perfumes and aftershave can be found on Ethicalconsumer. Simplicity is key but the challenge is how to keep a complex topic simple and understandable.


Captured from: Ethical Consumer’s Website

It’s all food for thought. It’s a means to put perspective into people, profit and planet. The best way about it, through experience, is to put a risk and % to a question pertaining to a specific section. You would need something to become the baseline or the “perfect” company to gauge it upon. Let the juices fill up on the rest of the requirements. Multiple tweaking will be required after the first try but the benefits are quite rewarding.

To Ponder on: Would seeing scorecards help you make a better purchase? What would you like the scorecard to tell you?

Photo source: Self created using Canva


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