WEAR (World Ethical Apparel Roundtable) 2016 Recap

Last week a non-profit group, Fashion Take Action, organized a conference to gather different audiences from industry leaders to independent designers to master students. Three themes were set out: Textile Waste, Innovation and Supply Chain (transparency). The conference kicked off with Safia Minney, Author and founder of People Tree UK & Japan) and was present in…

Coffee – Will it save itself?

Big chain coffee stores  and their transition to source ethical coffee…It’s been a long time coming and it’s finally here. It seems more of a standard than a choice nowadays. Maybe it’s a new way of marketing coffee to be “upscale” and worth the higher value. Nonetheless, I do believe it’s a good move by…

Chipotle – Self Exposure for Transparency. Good idea?

Whether it’s marketing, PR or just how the company want others to see them, it’s definitely unique. There’s been much in the news this year (since January) about Chipotle’s stock going down due to their Carnitas shortage. You can read more about that here (via huffingtonpost) or here (via CBC News). Now, to be transparent about…

Documentaries – The Targeted Perpetrators

As good and educational documentaries are, they tend to make you feel a certain way towards particular companies. What we fail to do though is look at it from a greater perspective. What can we take from these lessons learned and situational cases? What is it that, as retailers, we should really look at and…

Collaboration of TOMS + Target – Feel Good & Buy More?

Target and TOMS side by side (ok perhaps less than side by side but they are working together on a small project). Target – second largest discount retailer, good quality yet “cheap” goods. TOMS – known for it’s “one for one” concept (for those who don’t know, for every product you buy from them, they…