Coffee – Will it save itself?

Big chain coffee stores  and their transition to source ethical coffee…It’s been a long time coming and it’s finally here. It seems more of a standard than a choice nowadays. Maybe it’s a new way of marketing coffee to be “upscale” and worth the higher value. Nonetheless, I do believe it’s a good move by…

Chipotle – Self Exposure for Transparency. Good idea?

Whether it’s marketing, PR or just how the company want others to see them, it’s definitely unique. There’s been much in the news this year (since January) about Chipotle’s stock going down due to their Carnitas shortage. You can read more about that here (via huffingtonpost) or here (via CBC News). Now, to be transparent about…

Documentaries – The Targeted Perpetrators

As good and educational documentaries are, they tend to make you feel a certain way towards particular companies. What we fail to do though is look at it from a greater perspective. What can we take from these lessons learned and situational cases? What is it that, as retailers, we should really look at and…

Speeding Ticket Needed: “Fast” Fashion Full Steam Ahead

Without re-inventing the wheel while still re-purposing the post topic – the issue of “fast” fashion has never stopped. The awareness level has gained slightly and here I am still looking towards the every day millennial for hope. I’m also a victim of this so called “fast” fashion. I feel I live in a world where…